Men Really are from Mars

It has been my experience that no matter how we try to alike, men and women definitely act differently, respond differently and see the world differently.   I have witnessed this behavior first hand in many of my classes. I had never noticed exactly how different we were until I started looking, and I was very surprised at how obvious it is.   My results may not be the same in every situation and I do not wish to generalize but overall and in most cases, this is what I witnessed. Firstly, in the classroom, in the learning environment the women seemed to â€Å"physically† be paying attention.   They made almost constant eye contact with the professor, took notes and watched every movement.   In contrast, the men, although paid attention, did not appear as â€Å"physical† about it.   They listened but very differently.   The women's listening skills were very active.   They watched, and gestured in agreement (when they agreed) and made notes while almost never losing eye contact.   The men, also took notes, but seemed to be able to do so without watching the professor or even appearing to be listening.   When something noteworthy was said, the women scribbled feverishly, but the men seemed to jot it down.   Again, this was not 100% the case, but obvious enough to notice and mention. The opposite happened, however, when the students spoke in class. When a male was asked to speak, he stood up very tall and also very exaggerated.   His shoulders broadened, his voice deepened and he appeared very serious.   Most of the males that spoke also gestured with their hands to emphasize their point.   Their voices were louder than necessary as they directed their answer to the professor.   In contrast, when a female spoke, her voice was quiet and she appeared to speak to the class as opposed to just the teacher.   I also never saw any female gesture dramatically with her hands or talk louder than necessary. Before class, when the atmosphere was more social, I also noticed several distinct differences between the males and the females.   The males grouped together and were again loud and sometimes obnoxious with language and jokes.   In this setting their actions were overly dramatic and it seemed they wanted everyone to hear what they were saying, whether they were in the conversation or not.   Also, when they grouped together to talk, almost 100% of the time, only males were in the group. Again, in sharp contrast was the way the females socialized.   Although they mainly talked to other women, at times, they did include men, and they spoke very quietly.   Their conversations were not â€Å"locker room talk†, but instead about the last assignment, or the current subject.   Even when they did speak socially, I didn't hear any crude jokes or obscenities.   This is not to say they didn't occur, just that if they did, because the women spoke so much quieter I couldn't hear them. After class was again a huge difference.   The men gathered up their books (many times early) and left the classroom quickly, again loudly and with friends.   The women took their time, waited for the crowd to disperse and walked slowly out of the room.   Many of them even stopped to talk to the professor on the way out, and some of them waited for friends in the hallway.   The differences were as obvious as night and day, and ones that I had never really noticed before. In every situation I witnessed the differences in men and women were so obvious I was shocked that I hadn't noticed them before.   The men not only talked to each other differently, but seemed to hear each other differently as well.   The women seemed to genuinely listen and even ask questions about the material.   Again, I don't mean to generalize as some men did ask questions, but overall it was the women who asked more questions about the material.   Also when a male asked a question, he usually blurted it out and did not look around to see if anyone else had a question.   It's difficult to point that out because although that was the case, it did not appear rude at the time, or selfish.   The women accepted it, the professor accepted it.   It was as if, it was not obvious to anyone, except me, and only because I was watching their behavior. I think these differences are huge, and I can fully understand why they say men are Mars and women are from Venus.   It really is as if we see things totally differently, to the extent where sometimes I wondered if we were all hearing the same material and in the same room.   It was that obvious.   I also think we need to be more aware of these differences and work to understand them.   This effort could result in far fewer arguments and much more peaceful relationship among us.      

Caring for People with Additional Needs Essay

Introduction In my AO1 ‘caring for people with additional needs’ portfolio I am going to provide and clearly display in great detail information and understanding of three causes of additional needs. I will do this by researching a range of sources to get in dept information. Then I will provide an explanation with great content of the effects on people who are in need of these services due to their additional needs. Finally, I intend to record in depth and show understanding of each stage of the care management process and evaluate how it is used to access, plan, implement, monitor and review individual care plans. Definition of disability â€Å"A physical or mental impairment, which has a substantial and long-term adverse effect on a person’s ability to carry out normal day-to-day activities.† (http://www.equalityni.org) What is a physical disability? People with physical disabilities, also known as disabled people or physically disabled people, have a physical impairment which has a substantial and long term effect on their ability to carry our day-to-day activities. Someone with a moderate physical disability would have mobility problems, e.g. unable to manage stairs, and need aids or assistance to walk. Someone with a severe physical disability would be unable to walk and dependent on a carer for mobility. Depending on their individual needs, disabled people may require an accessible home, with or without aids and adaptations. Occupational therapists will assess an individual person’s needs for these, and refer the person on to the appropriate agency to have adaptations carried out. Care & Repair Services help disabled owner occupiers and private tenants to have adaptations carried out. (http://www.firststopcareadvice.org.uk) What is a sensory disability? A sensory disability is when one of your senses; sight, hearing, smell, touch, taste or spatial awareness, is no longer normal. For example, if you wear glasses you have a slight impairment. If you find it hard to hear then you have a hearing impairment. You don’t have to have completely lost a sense to be sensory impaired. (http://www.staffordshirecares.info) What is a Learning disability? A learning disability affects the way a person learns new things in any area of life, not just at school. Find out how a learning disability can affect someone, and who can offer support. It affects the way they understand information and how they communicate. This means they can have difficulty: †¢ Understanding new or complex information †¢ Learning new skills, and †¢ Coping independently â€Å"In practical terms,† says Lesley Campbell from the learning disability charity Mencap, â€Å"a learning disability means that it’s harder for your child to learn, understand and communicate than it is for other children.† A learning disability is not the same as learning difficulty or mental illness. â€Å"People get confused if they start using the term ‘learning difficulty’. In education this means things like dyslexia, which is not a learning disability,† says Campbell. â€Å"Our definition of learning disabilities focuses on people who have difficulty learning across more than one area of their life. It’s not just to do with reading or writing.† (http://www.nhs.uk) The three conditions I have chosen to focus on are Down’s syndrome that is caused by a chromosomal disorder, cerebral palsy that is caused by damage before and after birth and diabetes that is caused by a disease and medical condition. Firstly I am going to research Downs’s syndrome, which is caused by a chromosomal disorder. Down’s syndrome is a genetic disorder that was named after John Langdon Down, the doctor who first recognised it as a distinct condition in 1866.Down’s syndrome affects a baby’s normal physical development and causes moderate to severe learning difficulties. It is a lifelong condition that develops when a baby is still in the womb (uterus). Children who are born with Down’s syndrome also have a higher chance of developing other conditions, some of which are life threatening. (http://www.nhs.uk) Down’s syndrome (DS), also called Trisomy 21, is a condition in which extra genetic material causes delays in the way a child develops, both mentally and physically. The physical features and medical problems associated with Down’s syndrome can vary widely from child to child. While some children with Down’s syndrome need a lot of medical attention, others lead healthy lives. Though Down’s syndrome can’t be prevented, it can be detected before a child is born. The health problems that may go along with Down’s syndrome can be treated, and many resources are available to help children and their families who are living with the condition. (http://kidshealth.org) Downs syndrome is a genetic disorder that occurs in approximately 1 of 800 live births. It is uncommon in the UK, for example, from 2007 to 2008, 1,843 cases of Down’s syndrome were diagnosed during pregnancy, and 743 babies were born with the condition. Down’s syndrome affects about 1 in every 1,000 live births. Down’s syndrome affects all ethnic groups equally. Boys are slightly more likely (around 15%) to be born with Down’s syndrome than girls. (http://www.nhs.uk) The likelihood of having a baby born with Down’s syndrome increases with the mother’s age: What are the symptoms? There are estimated to be over 100 characteristics of Down’s syndrome. Common characteristics of Down syndrome can include: †¢ A flat facial profile †¢ An upward slant to the eye †¢ A short neck †¢ Abnormally shaped ears †¢ White spots on the iris of the eye (called Brushfield spots) †¢ A single, deep transverse crease on the palm of the hand †¢ Smaller than average size †¢ Exaggerated space between the first and second toe †¢ Poor muscle tone (called hypotonia) †¢ Joint looseness †¢ Broad feet with short toes †¢ Learning disabilities. (http://down-syndrome.emedtv.com) The diagnosis Antenatal screening is a way of assessing whether the unborn baby could develop, or has developed, an abnormality during the pregnancy. Antenatal screening cannot diagnose conditions such as Down’s syndrome, but it can determine the likelihood of the baby developing the syndrome. If the risk of Down’s syndrome (or any other condition) is shown to be high, further testing can be arranged to confirm whether or not the baby has the condition. The test that is used for Down’s syndrome is a combined blood test and an ultrasound scan, which is known as the ‘combined test’. During a blood test, a sample of your blood will be taken and tested to check the levels of certain proteins and hormones. If the blood contains abnormal levels of these substances, one may have an increased risk of having a baby with Down’s syndrome. (http://www.nhs.uk) The treatment Down’s syndrome is not a condition that can be cured. However, there are treatments and therapies for the physical, medical and cognitive problems associated with Down syndrome. †¢ Medications can be used to treat certain conditions that occur in people with Down’s syndrome. For example, if a person with Down syndrome has a seizure disorder, they would benefit from taking anti-seizure medications. †¢ The baby’s pediatrician will be the main person managing the infant’s health issues. Most pediatricians have experience dealing with the common medical issues seen in children with Down’s syndrome. †¢ Children with Down syndrome are almost always referred to early intervention programs shortly after birth. Early intervention is a program of therapies, exercises and activities designed to specifically help children with Down syndrome or other disabilities. †¢ Physical therapy focuses on motor development. Since most children with Down’s syndrome have hypotonia or low muscle tone, the goal of physical therapy is to teach the children with Down’s syndrome to move their bodies in appropriate ways, and to improve their muscle tone. †¢ Speech therapy is a very important treatment for children with Down’s syndrome. Because children with Down’s syndrome often have small mouths and slightly enlarged tongues, they can have articulation problems. (http://downsyndrome.about.com) There’s no cure, but treatment of any accompanying health problems and support for learning difficulties allows many people with the syndrome to lead relatively normal and semi-independent lives. Others, however, need full-time care. Many people with the condition live well into adulthood, with an average life expectancy of around 60 years. Physiotherapy, speech therapy and special educational programmes have an important role to play, while specific medical conditions associated with the syndrome are treated as appropriate.(http://www.bbc.co.uk) What are the short term and long-term effects on someone with downs syndrome physically, intellectually, emotionally and socially? Long term effects- physically Common Down’s syndrome physical effects can include thyroid problems, hearing problems, congenital heart disease, eye problems, joint and muscle problems, Seizure, bone, Leukaemia and other cancers, Immune system problems. (http://down-syndrome.emedtv.com) Children with Down syndrome have a widely recognised characteristic appearance. Their head may be smaller than normal and abnormally shaped. Other prominent characteristics of Down syndrome are: a flattened nose, protruding tongue, upward slanting eyes, short hands and fingers, and a single crease in the palm. (http://www.mamashealth.com) Short term effects- physically Children with Down syndrome have decreased resistance to infections and are more prone to dental disease. Some people with Down’s syndrome may have to wear glasses or eye patches. (http://www.health.state.mn.us) Long term effects- intellectually Down’s syndrome affects a child’s ability to learn in different ways, but most have mild to moderate intellectual impairment. Children with Down’s syndrome can and do learn, and are capable of developing skills throughout their lives. They simply reach goals at a different pace. There is often a misconception that individuals with Down’s syndrome have a â€Å"static† or predetermined ability to learn. This simply is not true. It is now known that individuals with Down’s syndrome develop over the course of their lifetime and should be treated accordingly. The learning potential of an individual with Down’s syndrome can be maximised through early intervention, good education, higher expectations and encouragement. (http://downsyndrome.about.com) Some may not be able to cope up with complex thinking that is required in the study of certain subjects. Some may achieve the complex thought process much later. (http://www.buzzle.com) Short term effects-intellectually As almost all children with Down’s syndrome have some degree of intellectual disability, we expect them to have more difficulty developing speech than normal children do. If the child with Down’s syndrome does not have a hearing loss we expect the child’s ability to develop speech to be somewhat dependent on the level of intellectual ability. Therefore, if the child has only a mild intellectual disability (and no hearing loss) he or she usually develops a great deal of speech and can have a simple conversation with family or friends. If the child has a very severe degree of intellectual disability we expect the Down syndrome child to have a great deal of difficulty developing spoken language, and we may use signs and/or pictures (augmentative communication) to help us communicate with that child. (http://www.sch.edu.au) Long term effects-emotionally Around 1 in 5 people with Down’s syndrome will develop a psychological or behavioural condition. Children: Attention deficit hyperactivity disorder (ADHD) – a behavioural condition that is characterised by a short attention span and impulsiveness Autistic spectrum disorder – a developmental disorder than can cause problems with language, behaviour and social interaction Teenagers and adults: Depression – a condition that causes persistent feelings of extreme sadness Obsessive compulsive disorder – a health condition that is usually associated with both obsessive thoughts and compulsive behaviour. (http://www.nhs.uk) Short term effects – emotionally Because of the communication problems discussed above, people with Down’s syndrome may have difficulty talking about things that make them sad or angry. Major life changes such as loss or separation may prompt decreases in appropriate behaviour at school or work. (http://www.ds-health.com) Long term effects – socially They are recognisably inarticulate in their language and communication skills. Their emotional and intellectual growth is often retarded. Children with Down’s syndrome lack in social abilities. (http://www.buzzle.com) Short term effects – socially Socially people with Down’s syndrome are affected, they may feel that it is difficult to mix with people independently, although further into their lives they may develop more confidence to be able to socialise more easily. That’s not to say that people with Down’s syndrome are shy or unsociable, but just may have less confidence in certain years of their lives. Some people with Down’s syndrome may have to be supervised because of their condition, leaving them less outgoing and feeling uncomfortable having an adult watching over them. My second cause of additional need that i now intend to discuss is cerebral palsy Cerebral palsy is a general term covering a number of neurological conditions that affect a child’s movement and coordination. Neurological conditions affect the brain and nervous system. Cerebral palsy is caused by damage to the brain, which normally occurs before, during or soon after birth. Known possible causes of cerebral palsy include: †¢ Infection in early pregnancy †¢ A difficult or premature birth †¢ Bleeding in the baby’s brain †¢ Abnormal brain development in the baby (http://www.nhs.uk) At some point very early in life, either while a baby is still growing in the womb, during birth or shortly after, something happens to interfere with the normal development of the brain or to injure the brain tissues. This abnormal development or injury disrupts the nerve signals between the brain and the muscles, leading to problems with movement, posture and coordination as the child grows up. This is called cerebral palsy. While some people are severely affected, others have only minor disruption, depending on which parts of the brain are not functioning properly. It’s estimated that as many as 1 in every 400 children may have cerebral palsy, which means nearly 2,000 babies, from all social backgrounds and ethnic groups, are diagnosed every year. (http://www.bbc.co.uk) About 1 in 500 babies born in the UK have cerebral palsy. The number of cases per year (the incidence) has not changed much over the period of 50 years or so. The health and care of mothers have improved in this time and some causes of cerebral palsy have decreased. However, more babies are being born prematurely and surviving. A proportion of these will have cerebral palsy. This (together with the cause in most cases not being known) is probably why the number of cases has not changed much over the period of 50 years or so. (http://www.patient.co.uk) What are the symptoms? Cerebral palsy is often classified into different types depending on the type of symptoms, which in turn probably reflect which parts of the brain are not working as they should. These include: †¢ Spastic cerebral palsy (about 70 per cent of all cases) – some of the muscles in the body are tight, stiff and weak, drawing the limbs in and making control of movement difficult. †¢ Athetoid (dyskinetic) cerebral palsy (10 per cent of cases) – control of muscles is disrupted by spontaneous and unwanted irregular writhing movements. These may be the result of muscles changing very rapidly from being loose and floppy to very tight and tense. The muscles used for speech may also be affected, interfering with communication. Control of posture is also disrupted. †¢ Ataxic cerebral palsy – problems include difficulty with balance, shaky movements of hands or feet, and difficulty with speech. †¢ Mixed cerebral palsy – a combination of two or more of the above. In coordination of the muscles of the mouth may cause feeding problems such as slow feeding, gagging and vomiting. There may be delayed motor milestones, such as crawling and walking , weakness or paralysis of the limbs, an abnormal gait and slowness in developing speech and social skills. As many as one in three children and adolescents with cerebral palsy also has epilepsy (or seizures). Other common problems include: †¢ Difficulty with walking, writing, eating, talking, dressing †¢ Problems with balance and coordination †¢ Difficulty controlling and maintaining posture (they may need help to sit upright) †¢ Visual difficulties †¢ Hearing problems (http://www.bbc.co.uk) The symptoms of cerebral palsy normally become apparent during the first three years of your child’s life. Your child may be slower in achieving important developmental goals, such as learning to crawl, walk or speak. Children with cerebral palsy also tend to have problems with their muscle tone (the unconscious ability to contract or relax muscles as needed). Your child may have: †¢ Hypertonia: increased muscle tone, which can make them appear stiff or rigid †¢ Hypotonia: decreased muscle tone, which makes them appear floppy (http://www.nhs.uk) The diagnosis The paediatrician will ask about a child’s history and their pattern of development. They will also study a child’s reflexes, posture, motor skills and muscle tone. Depending on the child’s age, they may also be referred to an educational psychologist so the child’s intellectual development can be assessed. Further tests may be recommended to rule out other conditions, which cause similar symptoms to cerebral palsy, such as a tumour or muscular dystrophy (a genetic condition affecting the development of the muscles). In some cases, further testing will also be able to confirm a diagnosis of cerebral palsy. This is because the condition can cause changes to the structure of the brain, which can be detected by the tests. Tests a child may require include: †¢ Blood tests †¢ Cranial ultrasound, which uses sound waves to build up a picture of the child’s brain tissue †¢ MRI scan, which uses radio and magnetic waves to study the brain in more detail †¢ CT scan, which uses a series of X-rays that are then assembled by a computer to create a detailed 3-D model of a child’s brain While a confident diagnosis of cerebral palsy can usually be made when s child is two or three years old, the type and severity of a child’s cerebral palsy may not be determined until they reach four or five years of age. (http://www.nhs.uk) Treatment There’s no cure for cerebral palsy. However, there are plenty of treatments and therapies that can reduce the impact of the condition by easing symptoms such as spasticity, improving communication skills and finding other ways to do things. Physiotherapy, occupational therapy and speech therapy can all play an important part. Children with cerebral palsy do best when they get special help from an early age. Because the brain changes a lot during the first few years of life, it can be difficult to assess the extent of cerebral palsy at first, but most experts suggest babies should be first assessed at about 9 to 12 months. Many children with cerebral palsy benefit from an approach known as conductive education, which helps them to overcome movement problems and gain some control through special education and rehabilitation. Adults can get a lot from it too. Speech and language therapy helps with speech development and also with eating, drinking, and swallowing. Surgery is sometimes needed to correct any deformities that develop as a result of abnormal muscle development or function. Medication can reduce muscle hyperactivity and spasticity, but physiotherapy is the bedrock of cerebral palsy management and can helps with posture and movement. It also tries to prevent progression of disability. Occupational therapy helps children overcome difficulties performing everyday tasks, encouraging them to lead independent lives. With help, most people with cerebral palsy are able to live much the same sort of lives as everyone else. They may have to work a bit harder to overcome practical problems, but most things are possible. (http://www.bbc.co.uk)

Comparison of U.S. & Other Health System Essay Example | Topics and Well Written Essays - 750 words

Comparison of U.S. & Other Health System - Essay Example However higher costs does not mean better quality of life, health statistics in Spain show higher life expectancies (82.2 years), lower mortality rates (10.9/1000), and overall lower incidences of population major diseases (diabetes:9.0%, cardiovascular diseases: 23.15%, obesity: 23.95%) compared to US [life expectancies (78.6 years) mortality rates (13.9/1000), major diseases (diabetes:10.85%, cardiovascular diseases: 15.6%, obesity: 31.7% ) (National Center for Health Statistics, 2013; World Health Organization, WHO, 2012). Differences come from lifestyle habits, the Spanish have an active lifestyle and Mediterranean diet, and the US a sedentary lifestyle coupled with unbalanced diet (Borkan, et al., 2010; The Department for Professional Employees, DPE, 2013; National Center for Health Statistics, 2013; WHO, 2012). Health Care Financing: Comparison between US and Spain The US has hybrid healthcare financing: government medical subsidy is combined with private or group insurance for payments: private funding ( insurance or individual’s out-of-pocket payments) amount up to 50% of the total health care spending, with the rest from federal (38%) and local or state funds (12%) (DPE, 2013). For Spain, after healthcare reform financing is also shared, but the government pays up to 74% of the expenses, the rest is paid by individuals or employers (Legido-Quigley, et al., 2013). Spanish healthcare relies more heavily on taxes than US healthcare, contributing to lower healthcare costs per person compared with the latter (WHO, 2012). Health Care Administration: Comparison between US and Spain The US principal agency in healthcare provision is the Department of Health and Human Services (HHS), which works with other agencies (e.g. Agency for Healthcare Research and Quality, Centers for Disease Control and Prevention, etc.) to improve the population’s health through research and development, establishment of quality standards, among others (National Center f or Health Statistics, 2013). In Spain the Spanish National Institute of Health (Instituto Nacional de Salud, INSALUD) similarly functions as the HHS in providing the public with quality health services, however unlike HHS it is decentralized and delegates power over regional health communities (Borkan, et al., 2010). Health Care Personnel and Facilities: Comparison between US and Spain Only around one-fifths of the healthcare facilities in the US are government-owned and the rest are private institutions, accounting for high healthcare costs per individual (DPE, 2013). A low physician-to-patient ratio of 24 physicians per 10,000 people promotes high healthcare costs but less quality services (Holtz, 2008; National Center for Health Statistics, 2013). In Spain, healthcare facilities are mostly government-owned and subsidized, and physicians and nurses are salaried, which reduce additional costs per individual (Borkan, et al., 2010). Also, services are better due to a higher physician -to-patient ratio, 39 per 10,000 persons (WHO, 2012). Access and Inequality Issues: Comparison between US and Spain US ranks first in terms of health care responsiveness due to its state-of-the-art health care delivery system, which contributes to an increase in preventable deaths (Holtz, 2008; WHO, 2012). Spain’

PMI analysis Essay Example | Topics and Well Written Essays - 250 words - 7

PMI analysis - Essay Example One of the negative aspects about the presentation is that at the start of the presentation, Mick Mountz does not identify who he is; he only mentions what he is speaking about. The audience should not only be made aware of what he is speaking about, but also who he is and what is the relationship between himself and the particular subject matter presented in his talk. A negative attribute of the presentation is that Mick Mountz only points out the advantages of using robots in a massive warehouse; he does not make any attempt to highlight some of the disadvantages of the system. Another negative concern is that Mick Mountz does not explain just how the software is able to control the robots without causing any mix-up or collusions. In his presentation he leaves the audience without an answer to this aspect. It was interesting to learn that in the old classical system that used to operate in warehouses, workers would spend about 60-70 percent of their time wondering around the warehouse picking out the ordered items, and in the process they would often walk an average of 5 to 10 miles as they sought to pick the inventory items. It was also quite interesting to understand that the new system now involves hundreds and sometimes thousands of mobile robots that do the tasking work of moving around the warehouse, picking up the shelving pods and deliver these pods to the pick workers who simply packs the requested items. Of special interest was that the system could be adapted to the speed of the workers such that the slower pickers would get fewer pods as compared to the faster workers. The solution to the costly warehousing problem at the company was arrived at during a brainstorming operation when it was suggested as to what if products could potentially walk and talk on their own? It was from this simple question, the mobile

Should the United States pursue free-trade agreement Essay

Should the United States pursue free-trade agreement - Essay Example The benefits of the free trade agreements for the United States and other relevant arguments will be discussed further to support this statement. First of all, free-trade agreements (FTAs) provide the United States with greater opportunities to open up foreign markets to U.S exporters (Textbook, 41). Reduction of trade barriers and tariffs for export, diplomatic and national security, increased stability and transparency of both investment and trading environment, positive public relations with potential investors – are the main benefits the U.S. and its FTA partner country/countries will gain (Trade.gov, n.p.). As FTA’s involve smaller number of countries, the negotiation process is more flexible and has substantially greater chance for success than multilateral trade negotiations (Ewing-Chow, 264). Not only the United States will benefit from the new FTAs but also the other countries involved. Moreover, some experts believe that the other countries will be even in more beneficial position than the USA due to smaller sizes of their economies (Arnold, n.p.). Proponents of the multilateral trade agreements and trade liberalization might criticize this position, arguing that this will undermine the role of WTO and Doha Round multilateral trade liberalization agreement. Even though, the WTO has undertaken some efforts and initiatives for global trade liberalization and increased market openness, the final agreement has not been achieved. The Doha Development Agenda, launched in 2001 as the first round of global trade negotiations, has reached an impasse (Francois, van Meijl, van Tongeren, 350). One of the reasons of the series of launch-delays is the divide of the interests of the major players: developed and developing countries (Evenett, 143). With the increased global â€Å"weight† of such countries as China, and India, it might be very challenging to reach mutual agreement. Developing countries do not want to being taken advantage of by the developed

Advantages and disadvantages of having hackers or other systems Essay

Advantages and disadvantages of having hackers or other systems intruders as your IT security guardians - Essay Example ‘Hacker’ is very commonly used term in computer technology and refers to wickedness, deceitful individual who is intended to steal some kind of information or data and burglarizes the business or personal computers. Despite the fact that there are some benefits of engaging a hacker as a member of corporation’s information technology staff since a corporation that upholds a corporate website and domestic network is capable to take advantage of the experiences built by the hacker. In other words, it can be said that all the hackers are not bad a number of them get through the network safety in an effort to teach various users (Marsh, 2011). This paper is also about the assessment of some of the main aspects regarding the varied nature of hackers. The basic aim of this research is to discuss the advantages and disadvantages of having hackers or other systems intruders as our business IT security guardians. What do hackers know that you (or your other IT people) don't know? Computer hackers have been using the weaknesses of any corporate network or else communication systems that are exposed to them, in computer networks. Though the reason can be that number of people using internet for some reason have been rising more and more every year, this outlines that a hacker can well be among one of them. As a matter of this realism, numerous unofficial groups of hackers explicitly have shown information, on, how they go about contravention effectively into some corporate computer systems (ISA, 2005). For the assessment of a hacker that is engaged for good intention will typically concentrate on how technology could be utilized to improve business production while illicit hackers pay their significant concentration on how technology is competent to be perverted as well as controlled (Purewire, Inc., 2010) and (Kelton, 2010). As the subsequent production of IT networking, the wireless 802.11 standard LANs are as well the novel playing fields for hackers . However, the security actions such as effectual encryptions and validation for standard wireless LANs are yet mounting; on the other hand, hackers have access to the user-friendly tools that are able to open more and more complicated attacks that are very dangerous to the information resources of the organizations. In this scenario, a number of enterprises make the blunder of considering that they do not need to agonize regarding wireless safety if they are operating non-mission decisive systems by means of non-susceptible data and information all through their wireless communication LANs. Though, a small number of networks function as isles of computerization. The majority of them make their connection with the enterprise backbone at a number of points, and hackers are capable to utilize the wireless LAN like a start point to the whole network. Therefore, each entrance indicating that network is supposed to be protected. During the summer time of year 2002, a trade chain was stat ed to be operating its typical wireless LAN with no some structure of encryption. The seller replied through stating that its wireless LAN simply managed its inventory function, consequently encryption was not desirable. Though, the open links invites hackers to watch about on the network to probably acquire access into secret client records or else sensitive business details plus information (AirDefense, Inc. , 2003) and (Kelton, 2010). Policies should IT security consultants be allowed to break in pursuit of security threats or threateners? There are two types of hackers. First type is known as White hat and other is Black hat. White hat hackers are those persons who are hired for positive purposes and for the effective management of business as well as corporate operations whereas the black hat hackers are opposite in nature. White

Should affirmative action for colleges and universities be continued Research Paper

Should affirmative action for colleges and universities be continued - Research Paper Example The evolution of cultural perceptions relies on concepts being widely accepted, a progression that doesn’t appear to happen naturally without the assistance of affirmative action policies. Since its beginning, affirmative action has proved successful in balancing the scale of educational access equality. The quota system instituted by a school usually reflects the region’s ethnic demographics therefore allowing for actual educational opportunity that are not discriminatory towards any specific race. Although some in the majority racial group, Caucasians, may now perceive they are not being treated justly, the scale of justice is only now adjusted back toward to the middle thanks chiefly to the utilization of affirmative action which underscores the need for this system to continue. The U.S. government began affirmative action measures during the Civil Rights era of the 1960’s, in an effort to eliminate institutional racial discrimination. Starting with an executi ve order authored in 1961 by President John F. Kennedy, these programs were sanctioned in an effort to equalize racial inequality. The Civil Rights Act of 1964 (Title VII) â€Å"prohibits employment discrimination based on race, color, religion, sex and national origin† (US Equal Employment Opportunity, 1997). The Supreme Court held in the 2003 University of Michigan case that â€Å"the University of Michigan’s use of race among other factors in its law school admissions program was constitutional† (History of Affirmative Action, 2003). This decision was a significant milestone in shaping the way we, as a society, will development. From its beginnings in the mid 1960’s, affirmative action has helped many thousands of formerly disadvantaged persons who, because of the law, have since earned previously denied access to a higher education. This includes persons of color, other types of minorities and women who were previously denied educational opportunities or were not given opportunities for advancement within the institution after given access. These advances have led to noticeable changes not only in the individual person’s life but in the significance society values the concept of justice for all. Affirmative action agendas do not have the capability to eliminate racist attitudes, but it mitigates some of the effects caused by it. The concept of affirmative action has suffered its critics and its implementation has not been without issues, but to eradicate this guiding principle of equal treatment would be to reverse the hard fought advancements of the Civil Rights Movement and turn back the time to the regretful days of overt racism prior to the mid-1960’s U.S. Arguments involving affirmative action policies are well more far reaching than the legal matter alone. It is the ethical responsibility of every person and institution in this nation to use all strategies of ending racial discrimination. However there is a s egment of society who does not acknowledge and have passionately challenged affirmative action on both legal grounds and as a social cure for bigotry. They say that affirmative action is a case in point where two wrongs do not make a right and claiming reverse discrimination has actually been the eventual result. Of course this faction does not challenge traditional means of discriminatory practices and

The potential of a Singapore Signature Treatment Dissertation

The potential of a Singapore Signature Treatment - Dissertation Example The paper tells that the tourism industry is very huge in Asia especially in South East Asia where a lot of tourists flock the region to enjoy. As a result, these tourists need to be treated and afforded quality services. There are various forms of relaxation and some of these methods include swimming, sightseeing and personalized services. Over the years, the personalized services industry has grown tremendously to include more specialized services such as foot messages or even hair treatment. One of the industries where people look for personalized services is the Spa industry. Singapore is one of the countries whereby Spas are operated by professionals who are recognized globally. Several top notch beauty companies have set up operations in Singapore as part of their strategy in tapping the Singapore market. Several established companies such as Mintel oxygen have produced reports that have shown that one of the reasons that stop people from paying for spas is the lack of appeal a nd this concept applies both on visual effect and treatment menu. As a result it is necessary to develop special treatment which is recognized in the Singapore market and the globe. Several countries such as Thailand and India have developed signature treatments that have attracted a lot of consumers. Due to the high completion in the Spa industry it is prudent for a country or region to a unique selling point that will attract customers the attention of customers. Therefore, Singapore should be geared towards development of a unique Spa experience in tandem with companies such as Decleor. The use of natural ingredients without preservatives and essential oils has had the result of easy penetration to the skin and therefore acting as an effective way of curing heart conditions. The combination of the highly skilled tourism industry in

Byzantium And Islam Essay Example | Topics and Well Written Essays - 1250 words

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HPV critical Analysis Article Example | Topics and Well Written Essays - 500 words

HPV critical Analysis - Article Example to establish and collect not only this data, but also to provide a baseline estimate to measure the wide-scale impact of the current HPV vaccine on reducing infection, as well as providing models with a baseline on cost-effectiveness of distributing said vaccine. Were these seven colleagues qualified to do so? Indeed they were, by virtue of profession and training. As listed in the article, six out of the seven that conducted the study not only held the title of Ph.D. or M.D., but also were employed by the Centers for Disease Control and Prevention (CDC), which not only supported their work but also conducted the larger survey of which the study was a part of, the National Health and Nutrition Survey (NAHANES). All seven worked together to gather, collate, and sort the data, with Dr. Eileen F. Dunne taking the lead role, as well as responsibility for the data that supported their conclusions. Dr. Dunne and her colleagues made no claims about the HPV virus, though they did claim that baseline data would be effective in measuring the prevalence of the disease. Their main concern was that such data did not exist, and therefore in the future there would be nothing to measure the actual reduction of the HPV virus in women against, had they been given the vaccine. To conduct the study, Dr. Dunne and her colleagues used a â€Å"representative sample† of women aged 14-59 that were taking part in the NHANES survey. The women self-reported their race and ethnicity via questionnaires as well as providing a cervical swab. Out of 2482 females that took part in the study, 2387 were examined in a mobile examination center and asked to self-collect a sample via swab, which was then submitted for analysis. HPV detection, as well as typing, was then performed, and the results analyzed. Out of the 2387 females, 466 were considered â€Å"nonresponders†, due to the fact that they either submitted â€Å"an inadequate swab specimen†, or did not submit a specimen at all. The various types

Women in Society Essay Example for Free

Women in Society Essay The role of women has changed drastically throughout history. Women were once thought to only be able to stay at home and tend the house and family. Women were isolated in their domestic sphere; however they did not stay there. Women faced many struggles during their battle to end their isolation from the idea of gender roles within the workforce to the belief that women are not equal to men and therefore do not deserve the same rights as men. Before 1865 women had very few rights. Her legal standing depended upon her marital status, and once she was married everything became her husbands. She could not control or acquire any property, she was not allowed to control any wages she earned, she could not transfer or sell any property, and she could not bring a lawsuit, or sign any contract. Her life rested solely in the hands of her husband. Women were expected to maintain the home which included cooking and cleaning. They were also expected to bear children and spend their days focused on those children. In 1840 something began to shift when two women, Elizabeth Cady Stanton and Lucretia Mott, met and discussed having a convention to address the situation of women. It took eight years for them to get back together and hold the convention known as The Seneca Falls Convention. The Declaration of Sentiments and its resolutions were presented to a group of three hundred people, including forty men. This stated that men and women were created equal and had a right to equality in all spheres including the right to vote. All of the resolutions were eventually passed. Afterwards they had to deal with ridicule and sarcasm. For example Frederick Douglass wrote a discussion of the rights of animals would be regarded with far more complacency by many of what are called the wise and the good of our land, than would be a discussion of the rights of woman† (na, http://www.npg.si.edu/col/seneca/senfalls1.htm). This shows just how women  were thought of back then. They were thought to be less than animals. While they faced mockery and anger over the fact that they thought they should have rights they did give the idea of women’s rights publicity and brought attention to the idea. This was the way many women lived until the end of the Civil War. After the Civil War the lives of women saw a change. America was expanding, and people were pushing westward. â€Å"Women played a very important role in the conquest of the West† (Bowles, 2011, The New South and New West (1865- 1890), para. 29). Some women moved west with their families, but there were also many single women who wanted to lead their own lives and widowed women who had no other choice. â€Å"while I suspect that some of the women traveled west for a mate, others were interested in a life built of their own strength, ambition and endurance. Wishart reports in the 2004 Encyclopedia of the Prairie that, under the Homestead Act, only women who were single, widowed, divorced or deserted could sign for their own land† (Willoughby, C.M., March 26, 2010, Pioneer women: how the west was really won, para. 11). Widowed women were forced to take over the role of their departed men. â€Å"These women took on the day-to-day responsibilities of farm and ranch life and were surprisingly successful. A quote from Katie Adams, a Pioneer widow, reads, â€Å"I was just like a hired man. I was right there, I even followed the plow† (Peavey Smith, 1996)† (Willoughby, C.M., March 26, 2010, Pioneer women: how the west was really won, para. 13). In Wyoming and Colorado, between 11 and 18 percent of all homesteaders were single women or widows† (Bowles, 2011, The New South and New West (1865- 1890), para. 30). There was also a need for educated women in the west in order to teach in the schools that were being created and write for the newspapers. This gave women the opportunity to bring in their own monetary contribution to the household or maintain the single life they were creating. The late 19th century was still very rural. In these rural communities women were still treated as if their â€Å"God-given role was as wife and mother, keeper of the household, guardian of the moral purity of all who lived therein. Housework took on a scientific quality, efficiency being the watchword. Children were to be cherished and nurtured. Morality was  protected through the promulgation of Protestant beliefs and social protest against alcohol, poverty and the decay of urban living† (Hartman, D.W., n.d., Women’s Roles in the Late 19th Century, para. 2). The late 19th century saw a huge growth in industry. This growth changed the nature of work in America. In early 19th century work was performed by skilled workers known as artisans, however this changed as businessmen realized that â€Å"mechanization increased profitability and decreased the reliance on skilled labor† (Bowles, 2011, Industrial Titans and Labor Unions (1860’s- 1890’s), para. 16). This opened up the door for women to take these positions. The time period of the 1890’s through the 1920’s is known as the Progressive Era. During this time period women took on a different role. Women were able to find jobs in retail, or as typists, clerks, and telephone operators. More women were graduating from college and going on to become professionals in the areas of law, healthcare, journalism, and science. â€Å"Recognizing the changes that were occurring in the lives of some women, the public and the press coined a phrase for these women, the â€Å"New Woman.† The â€Å"New Woman† was supposedly young, college educated, active in sports, interested in pursuing a career, and looking for a marriage based on equality† (The Status of Women in the Progressive Era, 2007, National Women’s History Museum, para.3). Many women, especially married, middle class women still did not work outside the home, but they still played a role in helping the plight of women by focusing their efforts on the reforms of the era. Women were able to reform areas such as education, sanitation, health, wages, working conditions, social welfare, and their greatest achievement was the implementation of the 19th amendment which gave women the right to vote. This brings us to the Women’s Suffrage Movement in which women sought the right to vote. Granted this movement had been going on for quite some time; however after the 14th and 15th amendment gave the right to vote to not just men but black men as well women believed their time for change had come. Two groups were formed with different ideas in how to achieve this goal. The National Women’s Suffrage Association (NWSA) was formed by Elizabeth Stanton and Susan B. Anthony. This group fought for women’s rights on a  national government level. The American Woman Suffrage Association (AWSA) was the second group that formed. This group fought for rights on a state by state basis. It was not until the two groups put aside their differences and became one forming the National American Woman Suffrage Association (NAWSA) in 1890 that serious progress was made. Elizabeth Stanton was the NAWSA’s first president. Susan B. Anthony was the second president. While both of these women were in charge things were handled rather diplomatically and without much in the way of militant tactics. This all changed when Alice Paul took over as the leader after Susan B. Anthony died. Paul organized many protests and marches including one that took place during Woodrow Wilson’s inauguration as president. It was stunts like these that led many women within NAWSA to dislike her ways. She eventually left NAWSA and formed her own group, the National Woman’s Party (NWP). It was this new group that led a seven month picket of the white house which led to the arrest of the NWP suffragists. While they were imprisoned many of the women were placed in solitary confinement, so they went on a hunger strike in order to protest this unfair treatment. These women were then force fed for up to three weeks. When news of this mistreatment reached the rest of America the suffrage movement gained support including that of President Wilson (na., 2012). It was women’s actions during World War I that finally convinced the government that they were equal to men and in August of 1920 the 19th amendment, which gave women the right to vote was ratified. Women voted in their first election in November 1920. Women started off the 20th century in good standing. They had the right to vote finally, they were taking on more professional careers and they were becoming better educated. Women began smoking and drinking publicly, they cut their hair short and their skirts shorter. Women felt a sense of freedom at this point which can be seen when we look at the women’s fashion during these years for instance the flapper was a popular look. This new sense of freedom would be short lived. A change was on the way. On October 24, 1929 the stock market crashed. This brought with it challenges for women that they thought they had overcome. â€Å"Prosperity vanished almost over night, and very quickly, gender roles tightened up again. Many people blamed the crash on the loose morals of the previous decade, and the employment  crisistoo many laborers, too few jobs—seemed to dictate a return to the â€Å"natural† roles† (Radek, K. M., 2001, para. 12). This was the beginning of a time known as the Great Depression. Families lost everything during this time. There were very few jobs, so what jobs there were went to men. â€Å"There was an emotional crisis, as well, especially as men had been traditionally defined by working—especially since the industrial revolution—but couldn’t find work. In other words, without work, they couldn’t see themselves as men. To this end, many areas enacted laws to privilege men over women in regard to employment. Women were thrown out of work, and many states had laws mandating that if men were available, women couldn’t legally work—or if a woman’s husband worked, she couldn’t† (Radek, K. M., 2001, para. 12). Women were expected to take care of everything in the house regardless of a reduction in income. â€Å"Sociologists Robert and Helen Lynd noticed this trend in a study of Muncie, Indiana, published in 1937: â€Å"The men, cut adrift from their usual routine, lost much of their sense of time and dawdled helplessly and dully about the streets; while in the homes the women’s world remained largely intact and the round of cooking, housecleaning, and mending became if anything more absorbing.† To put it another way, no housewife lost her job in the Depression† (Ware, S., nd., para. 3). While traditional gender roles seemed to take over men could not be expected to fill the role of receptionist or nurse, therefore women in these positions were able to maintain their employment although they usually took a pay cut. This lasted until America became part of World War II after the attack on Pearl Harbor on December 7, 1941. With the onset of World War II it became necessary for men and women to change their view on gender roles in the workforce. The men in the country were being mobilized to go to war, and the country needed someone to fill their positions. Who else could they turn to but the women of the country? Women took up jobs in factories manufacturing clothes and boots for soldiers; they started working in munitions plants and aircraft factories, shipyards, and railways. Women were mail carriers, transit workers, and taxi drivers. They worked on farms and picked crops. Every area of the workforce became focused on the war and creating that which was needed to win the war against Hitler. Some women took a place in the military. Many  women served as nurses for the army and the navy; however for the first time women were allowed to serve. According to the National Women’s History Museum (2007) â€Å"more than 400,000 women served, 432 died, and 88 were prisoners of war†. Women also served as pilots flying aircrafts from the place they were manufactured to the place where they were needed. â€Å"Eighteen classes of women graduated from the Army Air Forces flight training school; they called the Women Air Force Service Pilots (WASPs). These were the first women military pilots in U.S. history, and the nation needed them because there was a general shortage of trained pilots for the war. In total, 25,000 women applied, 1,800 were accepted, and 1,000 completed the training (Cole, 1995)† (Bowles, 2011, The World at War (1941-1945), para. 17). World War II could not last forever, and with its end men returned home expecting to have their positions back. Women who had found a purpose in working now found themselves no longer needed. They were sent back to their domestic sphere. â€Å"Families moved to the suburbs, fostered a baby boom, and forged a happy life of family togetherness in which everyone had a specified role. Women were considered domestic caregivers, with sole responsibility for the home and child rearing, while men ‘brought home the bacon.’ â€Å"Popular since the 1950s, this tenacious stereotype conjures mythic images of culture icons June Cleaver, Donna Reed, Harriet Nelson the quintessential white, middleclass housewives who stayed at home to rear children, clean house and bake cookies.† (Meyerowitz, 1994)† (Holt, J. (nd)., para. 1). America after World War II was a place of hope and new beginnings for many families in America. This was the time of the baby boom. Women were having more babies which increased their duties in the household therefore solidifying their role as caretaker. This was also a time of great consumerism. Many things were being created with the hope that it would make the lives of women easier such as vacuum cleaners, toasters, washing machines, and then of course there was the television. This allowed manufacturers to create commercial specifically geared towards the women of the household. It seemed as if the goal of most families was to be prosperous, happy members of society, but for the women of the 1950’s there was an underlying anger that stemmed from being removed from jobs that made them feel accomplished and good about themselves. â€Å"The culture was simply not portraying a lifestyle women wanted: indeed, studies indicate as many as 80% of post-war women felt working outside of the home would lead to a more satisfied life (Renzetti Curran, 2004)† (Holt, J. (nd)., para.8). It is this animosity that sets the stage for the women of the 1960’s and 1970’s. The women of the 1960’s and 1970’s were dissatisfied with their lives and the fact that they were being relegated to the role of housewife and mother. They wanted something else, something more than what they were being given. This is the beginning of the women’s liberation movement. Women watched as the civil rights movement was fought for, and gained insight into the fact that a movement could reach an entire nation. The civil rights movement breathed new life in to the women of this time. In 1966 the National Organization for Women (NOW) was created. The purpose of NOW was to bring about the true equality of women in America. According to NOW’s statement of purpose (1966) a majority of the women working outside the home â€Å"are in routine clerical, sales, or factory jobs, or they are household workers, cleaning women, hospital attendants† which indicates that the better jobs are going to the men. The statement (1966) also shows how poor the wages are for those women that are working outside the home with the women only earning 60% of what the men earn. One of the last things that the statement (1966) brings to light is the fact that well educated women are not able to hold jobs of importance in society. Women wanted a change in politics, education, and business. They wanted to be treated as equals. In 1972 the equal rights amendment was passed out of congress and ratified by 28 states, but that was not enough to make it a part of the constitution. This amendment would make it illegal for any form of gender discrimination. One major accomplishment of the women’s liberation movement was the ruling in Roe v. Wade which ended a ban on abortion in 46 states. The strides gained during these critical years were short lived as the 1980’s brought with it the idea that everything had been settled. Things essentially remained the same in the 1980’s. These were quiet times for women. More women were entering professional positions in their careers and achieving better education. There were some key accomplishments during the 1980’s such as the fact that the ERA expired in 1982. Sandra Day  O’Connor became the first woman justice of the Supreme Court in 1981. Sally Ride became the first woman in space in 1983. In 1984 Geraldine Ferraro was the first woman nominated for the office of vice president. President Ronald Reagan made it known that a teacher would be selected as the first private US citizen in space. This idea was called the Teacher in Space Program and on July 19, 1985 a high school teacher named Christa McAuliffe was selected to participate in this program. Unfortunately the joy of this accomplishment was short lived. On January 28, 1986 when the space shuttle Challenger took off it exploded 73 seconds into its journey killing everyone on it. In 1986 over half of college graduates are women. For most working women during the 1980’s there is the harsh realization that although they have made advancements in their respective fields; their advancements can only go so far before they hit the â€Å"glass ceiling†. It is obvious that the 1980’s had some large gains for women in society, but it also had some downfalls as well. The 1990’s saw great changes for women as they learned that they could be appointed to higher roles in the government. Madeleine Albright was appointed Secretary of State, Janet Reno became the United States Attorney General, Sheila Widnall became Secretary of the Air Force, and Ruth Bader Ginsburg became the second woman appointed to the Supreme Court. Women saw a boost in their sense of self-worth as several women including Anita Hill came forward to testify about the fact that they had been sexually harassed by Supreme Court nominee Clarence Thomas. The fact that this case was put in the public eye showed women that they did not have to put up with sexual harassment, and gave many women the courage to stand up for themselves. In 1991 the Glass Ceiling Commission was created in order to ensure that women who are qualified for a job are not blocked from advancements. In 1993 emphasis is put on women in the work place as the first annual Take Our Daughters to Work Day is held. The Violence Against Women Act was established in 1994. This act made a priority out of investigating and prosecuting violent crimes against women. In 1997 General Claudia Kennedy became the first female three star general, and the WNBA is created. By 1999 some 60% of women work outside the home (Women of the Century, 2012). At this point it is obvious that there has been a huge shift in the way  Americans view women’s role in society. The role of women has changed drastically since 1865. There is even a drastic change in the way women are treated and viewed in just the last 50 years. The modern woman of the 21st century has moved out of the kitchen and into the workplace. Her focus has shifted from that of housekeeping and child bearing to that of education and career. â€Å"In the past, college was viewed by many as a place for women to find a husband or get their Mrs. Moving past that mentality has resulted in an increasingly large number of female college graduates, all coming from a variety of backgrounds (Sarna, M., 2004, para. 3). The education of women has gone from teaching them how to be the perfect wife and mother to giving them the opportunity to study anything they want including areas that were considered for men. Women are choosing to climb the corporate ladder rather than start a family. They are remaining single longer and waiting to have kids until their careers are solid. Women of today are living a completely different life than any of the women that have come before them. They have access to better education, careers, and are actually living longer than women in 1865. There are still people that maintain the idea that women should be barefoot and pregnant cooking for their husband, but that is not the thought of the majority. There is still progress to be made which is why the role of women is ever evolving. Women have faced many struggles, but they have been able to overcome those struggles and are no longer trapped in the domestic sphere of women in the past. References Bowles, M. (2011). A history of the United States since 1865. San Diego, CA: Bridgepoint Education. Diane, D. (March 11, 2011). American History of Women in the 1990s. Retrieved from http://www.infobarrel.com/American_History_of_Women_in_the_1990s Evans, S. (2012). Women’s Liberation Movement. Retrieved from http://www.ourvoiceourcountry.org/research/womens-liberation-movement.aspx Hartman, D.W., (n.d.). Women’s Roles in the Late 19th Century. Conner Prairie Interactive History Park. Retrieved from http://www.connerprairie.org/Learn-And-Do/Indiana-History/America-1860-1900/Lives-Of-Women.aspx Holt, J. (nd). The Ideal Woman. Retrieved from http://www.csustan.edu/honors/documents/journals/soundings/Holt.pdf National Organization for Women Statement Purpose. (1966). Retrieved from http://history.hanover.edu/courses/excerpts/111now.html Partners in Winning the War: American Women in World War II. (2007). National Women’s History Museum. Retrieved from http://www.nwhm.org/online-exhibits/partners/10.html Pioneer Women: How the West was Really Won, (March 26, 2010), Friends of Homestead National Monument of America. Retrieved from http://homesteadcongress.blogspot.com/2010/03/pioneer-women-how-west-was-really won.html Radek, K. M. (2001). Women in the Twentieth Century and Beyond. Women in Literature. Retrieved from http://www2.ivcc.edu/gen2002/twentieth_century.htm Reforming Their World: Women in the Progressive Era. (2007). National Women’s History Museum. Retrieved from http://www.nwhm.org/online-exhibits/progressiveera/suffrage.html Sarna, M. (January 13, 2004). Women Role-ing Into 21st Century: Womens Lifestyles Now Focus on Education, Jobs. Retrieved from http://www.palyvoice.com/node/13742 Stathopoulos, V. (2012). Christa McAuliffe. Retrieved from http://www.aerospaceguide.net/women_in_space/christa_mcauliffe.html The Seneca Falls Convention. (n.d.). National Portrait Gallery. Retrieved from http://www.npg.si.edu/col/seneca/senfalls1.htm Ware, S. (nd.). Women and the Great Depression. The Gilder Lehrman Institute of American History. Retrieved from http://www.gilderlehrman.org/history-by-era/great-depression/essays/women-and-great-depression Women Who Fought for the Vote. (2012). The History Channel website. Retrieved from

Analysis Coke And Pepsi Learn To Compete In India Business Essay

Analysis Coke And Pepsi Learn To Compete In India Business Essay The political environment in India has proven to be critical to company performance for both Pepsi co and coca-cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? In order to understand what Coca Cola and Pepsi had to deal with in India, it is essential to grasp the full meaning of what politics includes. Politics is not merely the political ideology the country has and thus the governance of the state including government policies and the role he plays in the country but also on a micro level it deals with small associations and unions and thus also with division of power. India was seen for many years as being unfriendly to foreign investors. In fact the Principle of Indigenous Availability law specified that if an item could be obtained locally, imports of a similar product were forbidden. Following the first Gulf War in 1991, measures were taken to liberalize the Indian economy introducing the New Industrial Policy to eliminate barriers such as bureaucracy and regulation to foreign direct investment. Despite this, protectionism was still evident in India. Pepsi entered the Indian beverage market in July 1986 i.e. before the liberalization of Indias government, while Coca Cola followed for the second time (after a presence between 1958 and 1977) in 1993. Despite this, both of them received alien status upon entry in the Indian market. The two corporations were required to follow government policies designed to impede foreign business. Sales of Pepsis soft drink concentrate to local bottlers could not exceed 25% of total sales while fruits and vegetables by Pepsi Foods Ltd. had to be processed. Coca Cola on the other hand had to agree to sell 49% of its equity as a condition of entering and buying out an Indian company (Parle). Moreover, according to Indian law it was forbidden to promote products under foreign brand names if sold within India and thus Pepsi became Lehar Pepsi and Coca Cola became Coca Cola India. The Indian government acted as a regulator imposing sets of laws and rules that restrained the way the companies do business. According to Dr. Ashok Rao, (Head of Network Project, CEDT, Indian Institute of Science in Bangalore) (2006), India has a very confused, diverse and stagnant political system. The amount of political parties present in India and the power regional political parties have, act as big barriers to businesses. Unlike Western democracies, power is centralized and top politicians dictate what happens thus businesses will have to work through many more layers to reach to somebody who can actually take a decision. The micro environment in India mainly pressure groups also affected heavily Coca Cola and Pepsi. Their political power in India was substantial at the time. To name a few, there was the All-India Anti-Imperialist Forum which called for a boycott of all American and British goods after the attacks on Iraq and the Centre for Science and Environment (CSE) led by Ms. Sunita Narain who issued a report stating that drinks made by Coca Cola and PepsiCo were found to contain pesticide residue far higher than the limits suggested by governments Bureau of Indian Standards (BIS). Both of them led to decline in sales; however, the damage done to sales through government action was less important than the bad publicity received. All the above highlight the political power and instability present in India. Government situations in India were dynamic and inconsistent mainly because government laws and policies were unclear and not based on strong foundations (Ash Rao, 2006). Because of this inconsistency in the legal environment, there was a greater importance played on lobbying the politicians. Lack of solid institutions gave way to corruption. In fact, as Li Chain, (Ex-member, Planning Commission and Political Reformer in Bangalor) stated years later (Ashok Rao et al, 2006), India ranks high on the corruption index. We have not yet found a way of containing corruption in our bureaucracy and political system. Being such a dynamic and inconsistent environment, Coca Cola and Pepsi could not predict most of the issues raised beforehand. However, just by looking at the unstable, confusing and dynamic political environment both companies should have been prepared to deal with similar issues. Coca Colas agreement to sell 49% of its equity to Indian partners within two years is a case in point. While lobbying was out of the question due to an oversight of the Foreign Investment Promotion Board (FIPB), another option would have been that of not investing further through a joint venture with Parle until solid foundations were built. During the time, investment rules were constantly changing and unclear and thus Coca Cola should have known better and not expect an equal treatment (other foreign companies such as Philips and Carrier were allowed to buy back most of their outstanding shares) considering that as stated by market analysts, there was no apparent logic behind India government policies. PepsiCo was quite quick in every situation to abide with the changing policies however both companies lacked pro-activeness. With specific measures in place, both companies could have avoided all the bad publicity on their brand names. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later entry? Timing of entry in a foreign market is a critical decision. Although the first entrant in the market would have better chances of gaining market share, both first and following entrants have their advantages and disadvantages. The political and legal environment in India does not present a clear cut line which amongst PepsiCo and Coca Cola India had the most advantages in terms of time of entry. PepsiCo was the first to enter the market in 1986, although in actual fact Coca Cola had already had a presence in India between 1958 and 1977. The decision to leave was taken when Indias government tried to force Coca-Cola to share their recipe and trim its equity stake down to 40%. Coca Cola re-entered the market in 1993. PepsiCos timing was impeccable. During that period the carbonated soft drink market experienced substantial growth in India. Pepsi were able to ensure their place and grab a good share amount of the soft drink sales; managing in fact to gain 29% market share by 1993. Moreover, according to Srivastava M. (2010) Pepsi became this catch-all for anything that was bottled, fizzy and from abroad. The word Pepsi became part of everyday vocabulary in India referring to soft drinks in general and not only PepsiCo soft drinks. However, PepsiCo also suffered from a number disadvantages because of its timing. The Indian Government only approved its application to trade in the Indian market after agreeing to the threshold of total sales not exceeding 25% and that of changing name to Lehar Pepsi. PepsiCo also struggled to fight off the smaller Indian soft drink brands in its venture to gain market share. Coca Cola India, on the other hand, entered the market 6 years after PepsiCo. During this timeframe legislations were amended to facilitate foreign investment including the elimination of the clause forcing foreign companies to join forces with Indian companies in order to be able to enter the market. In fact, Coca Cola entered the Indian market as Coca-Cola India in 1993. However, wanting to expand its investments, Coca Cola India formed a joint venture with industry leader, Parle, in 1996, buying out four of its bottling plants together with its leading brands Thums Up, Limca, Citra, Gold Spot and Mazaa. For Coca-Cola India to do this, however, it had to sign an agreement with the Indian government agreeing to sell 49% of its equity to Indian Partners. The Indian market is enormous in terms of population and geography. How have the two companies responded to the sheer scale of operations in India in terms of i. product policies, ii. promotional activities, iii. pricing policies and iv. distribution arrangements. A population of over 1 billion people ( as of 2010 census) and being the 7th largest country in the world, makes India one of the largest markets in the current economy. Both Pepsi and Coke had to adapt to such enormity, and they did so throughout several areas. Product Policies Both companies carefully catered for the Indian tastes. They entered the market with products close to those already available in India such as lime beverages, fruit drinks as well as water. They carefully waited until they had a secure position in the market and had established their core products; then introduced American- type drinks. One particular example is the introduction of Sprite, a beverage forming part of the Coca- Cola family. They also introduced new products. Coke was the first to start producing bottled water under the name of Kinley while Pepsi Foods introduced Aquafina. Promotional Activities The Navrartri Festival is the second highest season for soft-drink consumption. Pepsi and Coke made full use of this festival and saw it as a promotional opportunity. Coca-Cola India: It gave away 20,000 passes to the festival; one for every purchase of a Thums Up. They also introduced a buy one get one free scheme and held lucky draws where one could win a trip to Goa. PepsiCo: It sponsored dance competitions on a large scale and had many promotional offers such as a free kilo of Basmati rice with every refill of a case of 300ml of Pepsi as well as free kit-kat with every 1.5 l bottle and free Polo with every 500ml bottle. The segmentation of different areas of India allowed for the differentiation and division of rural and urban Indian youth into categories, India A and India B respectively. Doing so they were able to advertise and promote their products differently so as to target and appeal to these markets individually. Coke made use of Bollywood stars to endorse its products, featuring them in their adverts and campaigns while Pepsi preferred to use sporting events and famous athletes such as cricket players and sponsored events such as the Cricket World Series of 2003. Pricing Policies PepsiCo: It included an aggressive pricing policy on their one litre bottles which created different reactions between their competition. Coc Cola India: In 2003, it slashed its prices of softdrinks by 15-25% as an attempt to encourage consumption and enhance affordability. It also made sure the soft drinks were made available to consumers so as to make it a regular purchase. PepsiCo was forced to match these price cuts in order to keep up. Distribution Arrangement In terms of distribution arrangements both PepsiCo and Coca-Cola India had production plants and bottling centers all throughout India located strategically in the largest cities including Bombay/Mumbai and Delhi. More plants were added when demand increased and when the product range grew. Moreover, having formed partnerships with local companies, both Coca Cola and Pepsi were able to get initial access into the market. Global Localisation is a policy both companies have implemented successfully. Give examples for each company from the case. By definition, the term glocal refers to the organization (in this case corporations such as Coca Cola India and PepsiCo) and the community which is willing and able to think globally and act locally. Both firms have identified this emerging trend as the key element to surviving in the Indian Market. They adapted their products to the location and culture they marketed them in. PepsiCo PepsiCos first signs of glocalisation were apparent from the moment it attempted to enter the Indian market as it did so as a joint venture with another two locally based companies, Voltas and Punjab Agro. Together they formed PepsiFoods Ltd. In 1990 PepsiCo then proceeded to changing its name as well as the name of its other products to Pepsi Lehar so as to conform with the imposed government regulations. This name also helped them to integrate further with the Indian culture. PepsiCo also launched Lehar 7UP so as to cater for the local tastes and lime culture and placed this in the clear lemon beverage category. PepsiCo vigorously sponsored cricket players as well as cricket and other sporting tournaments such as soccer. It also sponsored for the whole event those cricket players in the Indian Cricket Team who participated in the 2003 Cricket World Cup in South Africa. Moreover, it took advantage of the World Cup Fever by organising local tournaments and featuring football heroes during this period in their campaigns. PepsiCo also chose its campaigns to tie in with imporant sporting events such as the Keep it Cool 7UP Summer Campaign which coincided with India Zimbabwe One Day Cricket Series. The endorsement of popular Bollywood actors such Amitabh Bachchcans endorsement of Mirinda was also used. As mentioned in the previous question, PepsiCo also made use of the Navrartri Festival by creating promotional offers. In the year 2000, it teamed up with Guarjarati TV to telecast the festival throughout the 9 nights. Coca-Cola India Coca-Cola India also started off as a joint venture; with Brittania Industries India Ltd. In 1993 it went on to form a joint venture with Parle, purchasing its 4 major bottling plants and leading brands including Thums up which in 2002 ranked second nationwide in terms of softdrink consumption. This allowed it to integrate a national drink under the Coca Cola brand so as to boost Coca Colas image and credibility. Glocalisation is part of Coca Colas think global act local business plan. Coca Cola also made use of the Navrartri Festival in order to integrate themselves with local culture. In 2002 they gave out 20, 000 free passes to the fast dance happening during this festival; one for every bottle of Thums Up bought. Coca Cola India also carried out lifestyle advertising and its main strategy was to build a connect using the relevant local idioms. They made use of adverts featuring famous directors such as A.R. Rahman, music director of Slumdog Millionaire, and made sure to use popular local music such as the gaana. Coca Cola India also made use of Bollywood stars to attract consumers; targeted especially to the rural and urban youth catered for in different segments. Famous stars include Aishwarya Rai and Vivek Oberoi. Some analysts consider that Coca-Cola India made mistakes in planning and managing its return to India. Do you agree? If not, what or who do you think was responsible for any mistakes? Coca Cola first entered the Indian market in 1958, however withdrawn in 1977 after facing many problems from the government, such as cutting its equity stake to 40 percent and being asked to hand over its secret formula for the syrup. Coca Cola managed to re-enter the market in 1993 after the first application in May 1990 was rejected. Pepsis application to enter the Indian market was probably a trigger for Coca Cola to do the same. This could have been Coca Colas first mistake: haste. Wanting to be part of this growing and developing market, it entered the market soon after PepsiCo; despite knowing that although sixteen years had passed from its first attempt in the market, the political environment was still very unstable and thus very risky. Doing heavy research before entering such a risky (politically, economically and also culturally) market, is vital. Still, there was a lot of which Coca Cola did not know about the Indian market, especially in confronting the huge political risks. Although Coca Cola has its faults, blaming Coca Cola entirely would be wrong. The Indian government and other authorities had a lot of power on businesses, as explained in Question 1, making it very hard to predict certain situations. Nonetheless, if Coca Cola India had been a bit more knowledgeable and careful in planning and implementing its corporate and business strategies, it could have avoided certain managing mistakes. However, staying out of this attractive market would have been a shame. Although it is fair to say that its market entry was not made easy due to government application rejections and other imposed rules; Coca Cola India could have tried negotiating with the government a bit more before entering the market). During its first years in the market, Coca Cola India was also very slow in realizing certain key issues such as the ideal price point for its soft drinks. Having more than 50% of the population under poverty line, a reduction in prices (which actually occurred then in 2003), would have increased consumption and thus increasing profits. All in all, Coca Cola India was quite successful in its choice of strategy, considering it has around one million retail outlets around India selling Coca Cola. Few of its best communication strategies were those of including stars from Bollywood in its advertising and the Buy one Get one free promotion. Despite this however, as mentioned before, understanding the Indian population a bit more could have helped. In conclusion, what Coca Cola India needed most were safer and more solid grounds to compete on. While there were a lot of external factors and hidden risks which were out of Coca Colas control, better management of these situations would have lead to better results (as discussed in question 1). Although its clear that Coca Cola made mistakes in its market entry stage; it was also a bit unlucky; maybe due to its hasty decision in entering the market. How can Pepsi and Coke confront the issues of water use in the manufacture of their products? How can they defuse further boycotts or demonstrations against their products? How effective are activist groups like the one that launched the campaign in California? Should Coke address the group directly or just let the furor subside, as it surely will? The Coca Cola Company used 290 billion liters of water in 2006 alone, enough to meet the entire worlds drinking water needs for 10 days (Amit Srivastava, July 30, 2007). This fresh water was mainly used to clean their equipment in the production process, turning two thirds of this water into waste water. One must note that this is done in a country where water shortage is a meagre problem. Therefore both multi-national must take the bull by the horn and change the way they do certain procedures without hiding but being sincere. More efficient ways of cleaning must be found to waste less water and be more responsible towards the Indian nation. Coca-Cola has lately announced a partnership of US $20 billion over three years between them and the world wildlife fund on water conservation. This will help in rebuilding the trust with the Indian population so as to succeed in the Indian market. An element of corporate social responsibility is important for companies to work better within for eign market. Bad publicity can damage a companys reputation definitely. This was clearly experienced by both PepsiCo and Coca Cola India. Although advisory boards were created and purity tests were conducted in order to avoid further boycotts or demonstrations against their products, this was not enough. Better use of Public Relations would have been a first step. Having conducted purity tests, the next step would be that of communicating the results in an effective way. Choosing to deny the accusations and then presenting these tests could have been felt as a pique. The use of press releases and open days at the factories showing the process for example would have made both the government and the general public more participant. Moreover, trying to deal with the government by emphasizing on corporate social responsibility could have gained governments trust and thus earn a safer position in exchange. Offering a percentage of their profits to help in building schools or hospitals in India could h ave been an idea. Activist groups, like the one in California, are very powerful. They can be great allies but also worst enemies for a company. Their influence on the general Coke consumer is great as they reach the consumer directly through various activities; and in turn these consumers force manufacturers/ suppliers etc to take action. In fact, the campaigns in California led to several bottling plants closing down as well as the discontinuation of contracts with Coca Cola. Coke should address the group directly avoiding accusations of trying to hide its activities and actions. In this way it would defend itself and would also be able to regain its credibility and continue building its image by being proactive. Another reason why it should do so is to gain trust of customers since it claims it has nothing to hide by being truthful and giving an answer instead of waiting for the rumors, accusations and scandal to subside. Which of the 2 companies do you think has better long term prospects for success in India? The two companies in question are strong multinationals which are widespread around the world. Some might argue that on world terms Coca-Cola is the strongest brand out of the two. However after analyzing the case in hand it is evident that both companies could have handled situations different leading to different results. The success or lack of it in the first years in a foreign country can be very helpful in predicting the future of the company. Pepsi on the one hand has already a great market share and sustainable brand recognition. On the other hand, Coca Colas conflicts with the Indian government are not very promising. Having a good relationship with authorities is vital for growth. Both multi-nationals have been successful in developing marketing strategies aimed at increasing the consumption of carbonated soft drinks. Moreover, they were both very successful in glocalization as seen earlier. Some argue that PepsiCo was most successful through the use of Basmati rice (considered a luxury type of rice) in its sales promotions while others consider Coca Colas depiction of Bollywood stars its advertising campaigns as being impeccable. Moreover, Coca Cola India was always the initiator of the new ventures/strategies, but failed to follow through. PepsiCo followed Coca Colas initial ideas, going that step further. In fact, PepsiCo was more successful in engaging the local people with its brand. Statistically, Pepsi has had constant growth during its occupancy in a stable pattern. Long term investors seem to prefer Pepsi Co due to its promise of future expansion. If a company invests in Pepsi Co today, PepsiCo is promising a rise of almost 100 more points by 2015. Coca Cola India seems to be attracting more those who believe in fixed income, as its investments seem to be fluctuating less. Regarding direct competition, Coca-Cola still trails behind Pepsi in terms of market share which could signify that Pepsi has a better overall strategy for success. Coca Cola seems to be struggling more to survive in such a dynamic and growing market. All in all, the current situation does point more towards Pepsi as being more successful than Coca Cola in the Indian market. What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets? It seems that prior market research was most overlooked by both companies. Deep market research including all the PESTLE elements is vital in order to understand how to do business in the foreign country. As stated in the text: In many ways, Coke and Pepsi managers got to learn the hard way that what works here does not always work there. Moreover, on-going environmental scanning is important in order to be able to anticipate matters rather than being re-active to situations. With specific measures in place, both companies could have avoided all the bad publicity on their brand names. Both companies should also have focused more on education of their products. Most probably, many emerging countries lack knowledge of their brands and also lack certain infrastructures and standards of living present in other developed countries. PepsiCo lessons learnt Pepsi realized how important it is to understand and keep with local tastes thus focusing on the clear lemon category which was a great hit in India. It is also beneficial to pay attention to market trends in order to position your product accordingly. A very important point for Pepsi in India was the pricing policy and bottle sizes. Adapting your communication mix as well as distribution methods to the market is also a key point. Local celebrity appeals made for exceptional advertising for PepsiCo. Coca Cola India lessons learnt While also realizing the importance of paying attention to market trends; Coca Cola surely realizes the importance of investing in local products. While not investing in Thums Up brand for the first couple of years, decreasing market share from 60% of total carbonated beverage sales to 15%, after a substantial investment, Thums Up ranked second nationwide within a year. The importance of timing of entry should not be overlooked. Coca Cola entered the market at a poor time because they had to agree to abide by all of the Foreign Investment Laws of that year Defining your target audiences more specifically than what Coca Cola did in India could have helped for better targeting/positioning and thus advertising of products. Coca Cola separated its markets as India A and India B without any further differentiation through for example age, gender, language, interests, location. Establishing a good business relationship with the host countrys government and/or any other governmental or non-governmental groups present in the country is also vital as these could act either as a source of advantage or could impede your success. Coca Cola made a mistake in trying to get out of its promises. It had already made a mistake by entering the contract they did. By continuing to apply for extensions and attempting to deny voting rights for the Indian stake, Coca Cola India was only tarnishing its public image and destroying its relationship with the government. Finally, as Venkatesh Mysore, (Managing Director, MetLife India Insurance Company Pvt. Ltd. In Bangalore) said: It is extremely important for MNCs to follow the laws of the land, and not look for short-cuts (Ashok Rao et al. 2006).

The First Born

The First Born The title of this poem is The First Born. The poem is set in Australia today. The speaker in the poem, is the Land, which is distressed and franticly searching for her first born, the indigenous Australians who are in a bad condition. The Land continues searching for her first born and asks you whom I bore after which is the white people what had become of the indigenous Australians. The white people were silent and did not reply. An important idea in this poem is the relationship between the indigenous Australians and the white people. The poet seems to express to readers that the indigenous Australian are in a bad condition. Another idea is that all human beings regardless of race are equal and part of the same human family. In terms of emotion, the poet invokes feelings of hurt and anxiety through the Land. The poem suggests that the indigenous Australians are in a bad condition through the use of various literary techniques. The Land is heard calling out for her first born the indigenous Australians, and the poet describes that the light of their being barely aglow? which is a metaphor that suggests the vitality of the indigenous Australians are diminished and there is little hope in their future. Therefore we get the idea that the indigenous Australians are backwards in terms of political economy, social and education wise. The Land is also strain my ears for the sound of their laughter which is another metaphor which seems to the readers that the indigenous Australians have little joy and happiness in their life. We get an image of the backwardness of the indigenous Australians that they deprived and therefore unhappy. Through the line Where are the laws and the legends I gave?, the poet suggest that the culture that the indigenous Australians culture history are diminished and forgo tten. The readers get an image that the indigenous Australians has been neglected and their culture wiped out , therefore the indigenous Australians have no identity or culture to call their own. To sum up, it is suggested that the indigenous Australians are in a bad condition which includes the lost of their culture which has been past down for generations. The poem also presents to us the idea that all human are equals and therefore part of the human family, thus there should not be any discrimination against any race, which includes the indigenous Australians. The poet express this to readers through the line They were formed out of my dust is a metaphor which renames the people are being born, which is a reference the Bible. According to the Bible, people are formed out of dust and thus it means that all people are formed from the same substance, and dust being part of the earth or God , thus all humans are equal in Gods eye and thus have to be treated with respect. Another evidence of the idea of equality is in the line you whom I born after which suggest that the Land willing to forgive the white Australians for the past misdeed as, in the poem the Land acknowledges the white Australians one of her children. To conclude, the poem indicates the idea all humans are equal and the Land accepts both the indigenous Australians and white people. The Land in the poem expresses various feelings and emotion throughout the poem. The Land is personified as a mother and the various people her children. The Land is anxious that her first born cannot be found and her feelings are intensified. This makes the situation more dramatic as the anxiety of a mother who has lost a child is without comparison. The Land would feel that way as the indigenous Australians do not have much vitality and playing very little part in society due to their backwardness ,thus the indigenous people are missing in society. The Land is hurt due to the fact her first born is dying and neglected. The Land as a mother will not want to see her children dying and neglected. We thus feel the anxiety and hurt felt by the Land. In conclusion, the poet seems to confront us the dire situation faced by the indigenous Australians. The poet might be suggesting that we should treat humans equally and fairly as we are all part of this global family. In conclusion, the indigenous Australians should forgive and not forget. The poet might be suggesting that we should treat humans equally fair as we are part of this global family. This will ensure a better future for the next generation as hatred in the indigenous Australians towards each other will not be passed down